Article Marketing Strategies and Duplicate Content Filters

What is the best article marketing strategy? Should you submit your articles to just one article directory, several, or hundreds of directories?

Traditionally, if one can use that word in connection with the Internet, the strategy of article marketers was to take an article they had written and submit it to as many article directories as possible. This resulted in their article appearing on perhaps hundreds of web sites across the Internet, each article carrying links back to their site from its resource box. This was before the days of duplicate content filters.

Interested webmasters who saw the article marketer's articles at one of these sites would then re-publish the article on their own web sites, so creating yet more copies of the article and links back to the article marketer's web site.

This was an incredibly valuable article marketing strategy for the marketer, however things changed somewhat with the implementation of duplicate content filters at the search engines. Duplicate content filters find wording on web pages that also appear, in an identical form, on other web pages. They then demote the value of such pages in the search engine results pages.

Where does this leave the article marketer's strategies? Pages with duplicate content will not receive the number of visitors that pages with unique content will, resulting in Internet users clicking on the links in the resource box less frequently.

One strategy to work around this is to submit different versions of the same article to different article directories. Provided the different versions of the articles are sufficiently different this will result in unique content at the article directories you have submitted to. The more different the article the better the results, so what I like to do is to write what becomes a new article entirely by writing again from a different slant or perspective.

This article marketing strategy enables me to cover some of the original material again, but as I am writing from a different viewpoint I am saying different things about it. For example, were I to rewrite this article from a different viewpoint I might choose to focus my new article upon duplicate content penalties at the search engines, covering not only the effects of these upon article marketers, but also upon Internet marketering in general.

This might mean I would need to do some more research about duplicate content filters, so that I could begin the new article marketing strategy piece with some more facts about duplicate content filters before moving on to look at how these filters affect web site marketing.

This new research might, in its turn, lead me on to write a further article about duplicate content filters from a different point of view, perhaps about how they had improved the search engine results pages, or how they had affected news and current affairs web sites, that use a lot of syndicated content.

This strategy is, I believe, by far the best way to generate new articles, although there are short-cuts that some people take.

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