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Most Webmasters are aware by now that links to their
own web site are given much more importance by the search
engines if they are from web sites with similar or related
subject matter.
The more importance the web site of similar subject
matter is, the more page rank and importance is passed
on through a link to the end site.
What some Webmasters may not have thought of, however,
is that this pattern does not apply just once but much
replicate itself over and over again for maximum effect
to the end site. So the site of similar subject matter
that links to our end site must itself have other sites
of similar subject matter linking to it. And they in
turn must have sites of similar subject matter linking
to them.
These " tributary links " each gain more importance
with more tributaries links of their own linking to
them -- to put it another way, authority sites need
to have links coming to them from other authority sites,
which in turn need tributary links from yet other authority
sites.
How is one to achieve this with one's own web site?
You may be lucky enough to already have a network of
sites with similar subject matter linking to each other.
If so it is important to make sure that other authority
sites outside your own network link into your own authority
sites.
If you do not have such a network of sites of related
subject matter, begin to build one. Use article marketing
and other methods to gain relevant high page rank links
to your authority sites.
Linking arrangements with other Webmasters may also
be sought through carefully worded and individual emails,
however the purpose here is not to exchange reciprocal
links, which have less value than one-way links.
You may be able to persuade some Webmasters that your
content is of a sufficient use to their visitors that
they will want to link to it regardless of a return
link, or you may be able to provide a return link but
from a different site than the one the other Webmaster
is linking to. Be careful with triangular links when
doing this though, as such triangles are easily recognised
by the search engines and may be seen as artificial,
therefore, with a knock-on effect on results page ranking.
Forum and blog posts may also be used to bring one-way
links to a web site, however it is important that you
understand that you must be fully engaged in the discussions
in a forum, over a period of time, and with genuine
intention, for this technique to be successful. Likewise
with blog posts
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